A sort of implausibility blanketed both the consuming public and its industry peers when FRESHJIVE announced its new direction. One of the first question people asked was in relation to the label’s mainstay, its graphic tee collection. Would it yank the collection completely? The answer is no. In fact, the revamped FRESHJIVE kept its graphic t-shirts along with its edgy commentary. Instead, the changes went to its cut & sew line with expanded designs and silhouettes, something that is even more well define with each coming season, like the label’s Fall 2010 Collection. But you don’t have to take our words for it, see them for yourself at FRESHJIVE official online store or at FRESHJIVE retailers near you.
