In terms of being the first, the Air Jordan III (3) can’t claim that title. But in terms of how the ethos behind the Air Jordan franchise came about, the AJ3 had a huge part of it. It was the first that brought all the components together – Tinker Hatfield’s perspective design, the elephant/cracked cement accents, the visible Air Sole unit, Spike Lee’s advertising prowess, and of course, the Jumpman logo. While Air Jordan 1 opened the flood gate, it was the Air Jordan III which pumped the concept to the masses. Even non Jordan fans took notice the time of its launch. And so, 22 years later, the Air Jordan III is back once again on the product launch list. In its original “White Cement” getup, the sneaker was slated for a 2011 release date. However, some dealers like MarqueeSole got their hands on a few pairs for those of you who are early adopters.
